PepperMillCasino.be is a Belgian online casino launched in 2022 under a valid Belgian B+ licence (B+3864). It represents a rebranding and structural continuation of Seven Center 777 and the former 777 Gaming online platform. While the new identity is more polished and the execution more professional than its predecessor, PepperMill remains firmly rooted in the traditional B+ casino model.
From a legal and technical standpoint, PepperMill is fully compliant and operationally sound. The platform is stable, visually modern, and accessible, with fast-loading pages and a generally smooth user experience. It also benefits from a stronger customer support structure than its predecessor.
However, beyond improved execution, PepperMill does not introduce meaningful innovation to the Belgian online casino market. Its strategy relies heavily on volume, engagement mechanics, and visibility rather than curation, restraint, or structural progress. In an already saturated B+ ecosystem, PepperMill adds another iteration of a familiar formula rather than a new direction.
PepperMillCasino.be is therefore compliant, technically solid, and commercially assertive — but engagement-heavy, ethically ambiguous, and structurally conservative.